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A New Era of Healthcare Is At Our Doorstep Let us be frank–there aren’t many people who appreciate standing in a long queue at the pharmacy, especially not when they, in all probability, are not feeling the very best about themselves. In the last few years, digital pharmacies have rapidly appeared on the scene to

Pharma Is Changing, and Changing Fast In the pharmaceutical field, being efficient is not just about speed. It means increasing quality, decreasing wastage, having an eye on compliance, and—most importantly—getting life-saving medicines to patients sooner. Digital twin technology comes into play. It might sound like something out of a sci-fi movie, yet this technology is

Why Approval Is a Lifesaver and Not a Label  None of us want to trust the medicines we take. But let’s face it—there’s a lot of noise out there, from online pharmacies to imported drugs and new brands popping up constantly—and it’s easy to wonder: Is this medicine really safe? That’s where organizations like the

Same Drug, Different Price–What Is Going On?  If anyone has ever purchased medicine from the store and noticed two different forms of the same medicine-one is very costly while the other is surprisingly affordable-well then, you are not the only one. This is a pretty common question at pharmacies, hospitals, and generally households alike:  Differentiate

Not All Medicines are Similar  Indeed, all of us have seen medicines branded by the government as essential. It might even come to your notice that some medicines are cheaper, available in abundance, or stocked very frequently in all public hospitals. But what does it actually mean? The point of understanding what makes a medicine

Your Medicine Might Not Be Working Like You Think We all have a medicine drawer (or cupboard) at home—paracetamol, cough syrups, a few antibiotics, maybe even insulin or eye drops. But here’s something we don’t always think about: Are we storing them correctly? Especially in India, where the weather swings from scorching summers to heavy

Because Emergencies Don’t Wait We all hope we never have to deal with an emergency. But life happens. A sudden fever, a scraped knee, a twisted ankle—these things rarely give you a heads-up. That’s why knowing how to build a medicine first aid kit for your family is so important. It’s not about being overly

It’s Not Just About Taking the Pill Let’s be honest—most of us take medication without thinking twice. We follow the label (mostly), take what the doctor prescribes, and move on. But what if the dosage isn’t quite right? Taking too much or too little of a medicine can lead to side effects, resistance, or in

When Ethics in Pharma Really Matters Good manufacturing practices in pharmaceuticals are extremely regulated and scrutinized for very good reasons. We are not talking about commodities but lifestyles. So therefore, when the question of how to ensure ethical practices in pharmaceutical manufacture arises, it cannot be just about compliance but also about trust, brand equity

More Than Just Medicine If you’ve ever thought what might be keeping the economy of India afloat in times of global slowdown, here is a hint-it’s not just IT or textiles. It’s pharmaceutical exports. India has quietly become an international pharma hub. From life-saving antibiotics to complex cancer treatments, these trusted medicines are shipped by